FINE LINE - FOR NON PROFIT ORG
Community / Mentoring / Biz-Dev / Vc Funding / Design Services / Social Media / Dev / Npo / Tech
From Crisis to Community: A Journey of Creative Empowerment
It all began during the COVID-19 pandemic, a time of uncertainty and isolation. While teaching UX and product design at a university, I noticed that my students were disengaged and struggling. Determined to make a difference, I reached out to a friend who ran a nonprofit organization.
Together, we brought real-world challenges into the classroom. The students designed a new website for the nonprofit and suddenly found purpose in their work. This moment of engagement ignited a larger vision.
Inspired by this success, I expanded the initiative, partnering with more universities and securing support from tech giants like Wix, Lightricks, Fiverr, and Monday.com. As Creative Director, I led many interns through exciting, impactful projects. At the same time, I took on business development responsibilities, raising funds for the nonprofit and connecting with rising tech companies.
Through this experience, I met a developer in a co-working space who later became my business partner. We quickly grew into a seven-person agency building innovative digital products. After three exciting years, I felt the pull of a new dream.
I moved to Amsterdam and sold my share of the studio to pursue my passion: empowering creative people. Now I'm launching a different kind of accelerator: "On The Side. It's an exciting fresh page in my journey to foster creativity and innovation, building on all the lessons I've learned from my previous ventures.
Pride icon
Pride Icons is more than “just another NFT project”. It pays tribute to those legendary LGBTQ+ icons that got us this far. Those who have shaped and inspired generations. It is a purpose-led community that allows its members to empower non-profit organizations while getting great benefits in return. A membership of a lifetime. It is a unique way to recognize and honor those who have made a difference in the lives of so many. Pride Icons is a project that is about more than just money - it is about making a real impact on the world. It is a project that celebrates the power of community and the strength of diversity.
Queen B
Queen B is a non-profit organization focused on closing the gender gap in the tech industry by empowering young women. Founded in 2018, it connects high school girls with female software developers who serve as mentors.Through weekly meetings, hackathons, and industry visits, Queen B provides essential skills and inspiration for girls interested in technology. By fostering confidence and community, the organization aims to increase female representation in tech professions and leadership roles, contributing to a more diverse and inclusive industry.
Kitepride
A fashion brand & social business, we make beautiful one-of-a-kind bags from kites, sails & parachutes to create a safe working space for survivors of the prostitution cycle.
By purchasing a KitePride bag you are providing a safe environment and stable employment for women & men, survivors of prostitution and human trafficking, Kite Pride goal is to create a second chance for both people and materials, we provide a safe and dignifying working space, paying respectful living wages and saving as many materials as we can from landfills.
1 Million Lobby
The One Million Lobby is an advocacy organization based in Israel, dedicated to representing the interests of over 1.2 million Russian-speaking Israelis. Founded in 2020 by Alex Rif, the lobby addresses the significant social, economic, and cultural challenges faced by this community. With nearly 50% of Russian-speaking Israelis feeling marginalized, the organization aims to raise awareness and drive change through direct engagement with policymakers. The One Million Lobby focuses on critical issues such as economic security, civil rights, and social representation, ensuring that the voices of Russian-speaking immigrants are heard. By fostering dialogue and collaboration, the organization is committed to creating a more inclusive society for all.
Robin Food
Robin Food is an NGO, that changes the phenomenon of food waste - a huge problem on an economic, social and environmental level.About 50% of food waste in Israel is found in households - that's why it's important for us to raise awareness and change habits - and make the issue accessible in a fun, experiential and tasty way :)Robin Food's operations began in 2015, and for two years the association operated the first social restaurant in Israel based on saving food that would otherwise be wasted - from farmers, markets and stores - where anyone can dine and experience, and pay as they wish.
MK
MK is an organization dedicated to driving social change through innovative ideas and collaborative efforts. Their mission is to transform visions into reality by supporting individuals and groups in implementing impactful projects.
The website showcases their commitment to fostering creativity and partnership in creating a better world. As the illustrator for this website, I aimed to visually capture the essence of their mission, emphasizing the importance of imagination and action in effecting meaningful change.
Environmentalists
People's Environmentalists is a multi-year initiative that aims to promote the public and media discourse in Israel in the fields of science and the environment - in terms of topics of conversation, participants, arenas and image positioning.
The initiative was created to connect the Israeli public to the environment and the climate crisis, to celebrate environmental successes, to increase public awareness of environmental action as a role model, and to demonstrate to the Israeli public its ability to bring about positive change in climate and environmental issues.
Hyper Robotics
Work with a growing brand to completely re-design their website and design language, adding a new slick technical vibe that helps users connect with the brand and understand its process with ease. By making sure all elements of the website design worked cohesively to create a unified user experience, we were successful in giving the brand the modern look and feel it desired.
With a revolutionary plug-and-play model and technology for rapid expansion and extreme growth for fast food service operators, Hyper scales up fast food chains 10X faster than ever before.
Yanshuf
Yanshuf is a non-profit organization in Israel focused on raising awareness about the country's role in the global arms trade. Founded by concerned citizens, Yanshuf promotes transparency and public discourse regarding Israel's arms exports, which constitute 3% of worldwide exports despite its small population. The organization emphasizes that Israel is one of the few major arms exporters not to ratify the Arms Trade Treaty. By addressing critical issues such as export policies and international regulations, Yanshuf advocates for a more informed and ethical approach to arms exports, fostering dialogue to encourage responsible practices in this sensitive area.
Selected Works from the studio Marketing and Social Media
Fine Line Lab is a nonprofit studio that nurtures creativity through community engagement. You can view the journey and explore older projects on Instagram at @fineline.lab.
